On the Job tells the story of Corrections Officers for a recruiting campaign. Three wayward young people tour a corrections facility for an eye-opening experience of the job and working environment. Real-life stories of corrections officers motivates them to apply for the job.
The campaign delivers online, through social media, and in printed form at school events and job fairs.
“By speaking to candidates through a graphic comic medium and by using the format to showcase our work, we can make the job more relevant and earn consideration from wider pool of applicants.” - DAJD Deputy Director Steve Larsen King County, Washington.
“The medium is the message” says Matt Medney of Hero Projects who created the campaign. “ By telling the real life story of corrections officers we can bring to life their empathy, community mindedness and passion for the job.”
"I want to find more ways to boost recruitment, so I'm trying to come up with creative ways to encourage more people to go into these professions that are critically important for our security,”
- Kathy Hochul, Governor of New York
