Player Zero Records tasked us with creating an IP universe around their NFT artists. We build 6 comics, and an animated trailer based off those characters.
The goal is to build a universe or “umbrella” that houses and connects all individual IPs and One Shots from PlayerZERØ.
Similarly to the DC Universe or Marvel Universe, where each IP can stand on its own (Iron Man, Hulk, Thor, Spiderman, Guardians of the Galaxy), but then also come together in a larger narrative at some point (Avengers). Even if it’s not for a while, it is wise to plan for this from the beginning so that we can include little easter eggs and subtle tie-ins throughout each story as they unfold.
Ultimately what this allows us to do as a creative studio is fuse the fans’ interest in other IPs (and in the real world i.e. Music), by giving them a reason to explore other stories that appear connected to the content that they already are into.
Player ZERØ will be our nucleus, our intersection between everything we create. Inside our fictional universe (the PZU as we’re calling it), PlayerZERØ is a massive creative corporation that meshes technological advancements with pop culture through music. Think Space X meets Stark Industries meets Universal Music Group.
It’s current day in sunny California. Just up the 405 on the edge of Malibu, is a corporation known as “PlayerZERØ.” Birthed by a collective of artists and scientists who wanted to take music and entertainment into the future, and run by their mysterious CEO known only as “AL.” The corporation is an unexpected hybrid: one part record label and one part “tech company”, where they focus on projects in robotics, culture (music), and blockchain technology. Heading up the Culture division is Brainstorm, an interplanetary being whose ascension to omnipotence was interrupted by an unforeseen circumstance that forced him to detour to earth. He now leads a ragtag team of extraterrestrial beings called the Collective, who are tasked with keeping interstellar peace on the DL.
6 stories, 165 pages, 1 unified goal.
The PZU is fully created, and expecting to launch in 2023.